Press conferences

I planned, organised and executed over a hundred press conferences, round table discussions and site visits for the media, being responsible for the development of background materials and Q&A, as well as speeches and talking points. Meeting the representatives of the media face-to-face provides the advantage of a personal connection while a substantial and insightful press kit helps the participants understand a company’s business and products better potentially generating new leads.

Integrated communications strategies

Integrated communication campaigns have the power to elevate communication and marketing efforts. By combining digital and traditional tools, integrated campaigns convey a consistent message to the target audiences harnessing the benefits of each channel to create a vast impact.

I contributed to the planning and implementation of various integrated campaigns through public relations, content management, social media management, event management, internal communications and brand partnerships.

Humanize your brand – An unexpected story

Showing the human side of an established brand is always a delicate challenge. I helped Morgan Stanley’s Budapest office to show their efforts in supporting the education of future generations as well as their attention to encourage women to pursue a career in IT by introducing their robot programming workshop for girls to the media.

The project was implemented in cooperation with Skool, a project of the Foundation for Technology Education. The communication activities gained wide media coverage and positive feedback from internal and external stakeholders.

Coverage:

BBJ – Morgan Stanley organizes coding workshop for girls

Influencer Marketing

I launched a blogger competition for Nespresso, turning influencers relevant to the brand into advocates, strengthening the brand’s reputation as a premium coffee provider that always thrives to best fulfil its customers’ wishes. The competition received positive feedback from both the influencers and the customers, and created various new opportunities to creatively promote the brand.

In this case popular gastrobloggers took on the Nespresso Challenge and created their very own Nespresso inspired recipes.

 

 

 

Content marketing for customer engagement

I launched an educational blog about coffee that reached 45.000 unique visitors in the first month, and 200.000 in the first year. The blog provides information on coffee preparation and production for customers in order to achieve better understanding of the importance of quality and fair business practices.

blogstat

Human interest stories: Love is in the air

5 years ago John and Zuleika met on a London-Budapest flight. Neither of them suspected that this flight would change their life – today they are happily married! The video telling their unusual love story resulted in outstanding engagement rates on Facebook and strengthened the costumer friendly positioning of the brand.

 

Events: the largest press conference in the air

I organised the largest press conference in Wizz Air’s history with 90 journalists from over 17 countries in Europe and the Middle East, celebrating the airline’s 11th anniversary, refreshed branding and renewed service offer. The event resulted in an outstandingly broad media coverage, among many news, economic, travel and tourism media outlets, Reuters, Bloomberg, WSJ and Forbes also reported on the announcements.

Coverage:

“Did you know Wizz Air is Central Europe’s largest airline? It carried 16.5 million passengers last year, and has just redesigned its livery for its 11th anniversary, showing off the new colours with a striking A320 bound for Warsaw. On board was euronews’ very own Beatrix Asboth who was able to ask Wizz Air boss Jozsef Varadi a couple of questions.”

— Euronews – Wizz Air revamps look for 11th anniversary

“Wizz Air has been celebrating its 11th anniversary with a refreshed brand and livery. As David Pollard reports, the central and eastern European low-cost airline is one of the fastest-growing in the world.”

— Reuters – All fair for Wizz Air

Event video: