Humanize your brand – An unexpected story

Showing the human side of an established brand is always a delicate challenge. I helped Morgan Stanley’s Budapest office to show their efforts in supporting the education of future generations as well as their attention to encourage women to pursue a career in IT by introducing their robot programming workshop for girls to the media.

The project was implemented in cooperation with Skool, a project of the Foundation for Technology Education. The communication activities gained wide media coverage and positive feedback from internal and external stakeholders.

Coverage:

BBJ – Morgan Stanley organizes coding workshop for girls

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