Influencer Marketing

I launched a blogger competition for Nespresso, turning influencers relevant to the brand into advocates, strengthening the brand’s reputation as a premium coffee provider that always thrives to best fulfil its customers’ wishes. The competition received positive feedback from both the influencers and the customers, and created various new opportunities to creatively promote the brand.

In this case popular gastrobloggers took on the Nespresso Challenge and created their very own Nespresso inspired recipes.